RHDC wanted

: A brand that resonates with the constituents it serves-homeowners in Raleigh’s historic areas
: A brand that would garner respect from other historic preservation organizations

Our solution

: A friendly, recognizable brand that communicates its dedication to historic preservation and the importance of its work in the community
: Use of Raleigh’s original downtown street structure for the basis of the graphic and colors that mimic the authentic paint colors from the early period of historic homes in Raleigh