ASI wanted

: To build name recognition for the ASI brand and differentiate it from its sister company, Andrews Records Management
: To educate potential customers about ASI’s records management expertise and technology savvy

Our solution

: Develop additional graphics which play upon the brand and echo the dual themes of experience and technology
: Craft a clear, concise message for ease-of-use by busy records center managers
: Expand the color palette, further differentiating it from ARM